The name BENTEN was inspired from the only Goddess in the Japanese Seven Lucky Gods. She represents love, beauty and fine arts. BENTEN is the Queen of the Sea whose entourage by white snakes. She is often depicted as a beautiful woman mounted on a dragon.

BENTEN started early June 2007 to meet woman’s passions on beauty, arts and fashion. Proudly Indonesian made, created and designed to meet an International standard and manage to maintain its consistency. BENTEN products ranges are currently focused on evening gowns and cocktail dresses. BENTEN opened its first concept store in Pluit, North Jakarta and positively aiming for a wider distributions.

BENTEN’s dynamic-duo designers Lisa Daryono and Cecilia Yuda started humbly with passions, tastes, simple designs and courage whilst understanding woman’s need and beauty. Collaborations of the designs, strategies as well as sustaining the comfort and quality of dresses to meet the market demand. BENTEN actively participating in many media field such as TV, leading fashion-magazines, fashion shows and actively targeting worldwide market through website and online network.

Showcased its pieces at Rosemount Australian Fashion Week, that used to be known as Mercedez Australian Fashion week 2008 and New Zealand Fashion Week 2008. Nominated by "CLEO" magazine as the young and talented new designer and therefore given a chance to showcased its collection at Jakarta Fashion week 2008. And finally at Jakarta Fashion Week 2009, BENTEN showcased full collection independently. Nominated by Australian Embassy in Jakarta for outstanding achievement in Design and Creativity at Australian Alumni Award 2010. Showcased its full collections in Hong Kong fashion week spring/summer 2011.

Today, Benten have been traveling around Indonesia and also moving towards Malaysia and Singapore. Currently preparing for wider distribution to Melbourne and Sydney, Australia and will keep spreading distributions towards fashion industry.